Toward a Theory of Online Buyer Behavior Using Structural Equation Modeling
نویسندگان
چکیده
منابع مشابه
A Test of the Theory of Planned Behavior in an International Context using Structural Equation Modeling
The Theory of Planned Behavior (TPB) has been widely used to predict behavioral intention of different kinds. However, there is a lack of studies that have measured the factorial structure of the TPB instrument. In addition, findings that apply to one context may not be appropriate in different settings. Thus, it is important to focus on measurement and instrument development issues to contribu...
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ژورنال
عنوان ژورنال: Modern Applied Science
سال: 2013
ISSN: 1913-1852,1913-1844
DOI: 10.5539/mas.v7n10p34